It's the right thing to do!
Wednesday, September 16, 2009 at 08:51PM As the global recession continues on as part of our day-to-day living, we see that companies have grown more interested in using charity connections to promote their businesses. And it works!
Consumers want to do good while still consuming and living well. McDonalds, Avon and Reebok use social causes to encourage consumer purchasing. More companies are doing it all the time. According to some recent report about three-quarters of Americans are willing to switch to another brand or store associated with a good cause if the price and quality are comparable. Of course we also recently saw very wealthy individuals like Sir Richard Branson, Bill Gates and Bono make bold stands by giving away most of their wealth for certain causes mainly on the eradication of poverty.
george |
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